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Discussion: Reebok Melee's

Posted Discussion
Oct. 27, 2014
surf88
Men's 65
1000 posts
Reebok Melee's
I continue to get emails from players asking about the Reebok Melee's. Let me share that I can answer most questions and that the Melee may not be manufactured going forward. If you want to know more, please take a moment to email or call me.
Ed Andrews
ea@andrewsdev.com
(970) 729-3145
Oct. 29, 2014
Graphite
56 posts
Why was a good selling product discontinued?
Oct. 29, 2014
Marv19
Men's 60
498 posts
That is an easy question to answer. The larger question is why did they stay so long. My guess is huge corporations depend on the bottom line. When you can make a $5 shoe that sells retail for $90 then you start to understand. There isn't that much of a margin in bats and you need to have a major market share to make the investors happy. Unfortunately for Reebok, Miken has the largest portion of the senior market. I've often said I would love to make a product that breaks prematurely with no warrantee. (in automotive they call that programed obsolescence) But no one seems to care and continues to buy it anyway. How many guys do you know that have at least three bats. Not because they use three bats but they are for when the one breaks.

As for why. I would suspect that when some annual report came out and the bats did not perform as they expected it was axed. The reason there was a last minute order a few months ago tells me they had a contractual obligation with the factory to fulfill in China.
Oct. 29, 2014
surf88
Men's 65
1000 posts
Graphite: Call me and I can answer your questions and perhaps help you.
Ed
Oct. 30, 2014
hemi racer
Men's 65
237 posts
Have heard that when Reebok chose to discontinued bat sales, it was two of their engineers that pitched their construction and new finish idea to Dudley and that is how the Lighten came about. Or similar events close to that?
Oct. 30, 2014
surf88
Men's 65
1000 posts
Thank you Alan for stepping in and answering the question posed to me and for the solicitation as well.
Oct. 30, 2014
4x4
Men's 65
601 posts
+1

Happens a LOT....

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