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Discussion: New Coke? New Ultra II Advance?

Posted Discussion
March 14, 2007
bashbro1
Men's 60
266 posts
New Coke? New Ultra II Advance?
CAVEAT: Below is my attempt at an editorial opinion and has no basis in fact or takes from any university study recently undertaken and is strictly anecdotal in its content.

I think most of us old guys probably do remember the “New Coke” which was the name given by the Coca-Cola company to develop a much sweeter formula that was unsuccessfully introduced back in 1985. This NEW cola product was Coca-Cola’s unsolicited replacement to its long standing flagship soft drink, "Regular" Coca-Cola formula aka “Classic Coke”. The public’s reaction to the change was devastating to the Coca-Cola company’s bottom line while the Pepsi company gained a significant share of the regular cola market it never had before; and just sat back watching the coke fiasco unfold before them in disbelief at their own serendipitous good fortune.

It took a subsequent reintroduction of Coke's original formula by company officials, to quickly returne the company’s majority cola market share and also leading to significant gains in sales above and beyond what was there before the swap. Although Coca-Cola still insists today that the reintroduction was simply a knee jerk reaction to the perceived rejection of the “New Coke”; however, many urban legends about conspiracy theories continue to circulate today that the “reversal” was a well planned and engineered event before the production of “New Coke” even began!

Well, come 2007 and what do we have on our hands today which resembles the coke fiasco? Ah, the “NEW Ultra II Advance” which in my sincere opine has the same durability as a single pane plate glass window from the ‘50’s, facing a Randy Johnson 100mph fastball. Don’t get me wrong, I love Miken products and want very much so to continue buying them, especially the Original Ultra II. I also firmly believe that Miken bat engineer’s do indeed believe it is the same bat as the Original II as their sales reps claim out at the tournament events.

However, in the hands of the ultimate end user it’s not the same bat and far from it! Let’s face it, this MSUA does not have the look, the feel, the sound (thwack!), nor the lack of vibration or the even the performance and durability of it’s predecessor the MSU2. Combat (CE Composites) with its Senior DaBomb for $199.00 is making huge inroads into the Senior Softballers pocketbooks as their choice of bat early on in this season. The Combat DaBomb has many more characteristics and similarities to that of the original U2 than it’s U2A replacement does, in my opinion. Just as in the case of the Classic Coke debacle, let’s have Miken bring back the original MSU2 NOW, as some noted earlier on this message board. Let's put an immediate end to the unthinkable possibility of another or at least perceived by the public, “planned reversal conspiracy”; and don’t tell my you broke the mold!

Basbhro1 (Kent, WA)
http://www.bashbro1nwseniorsoftball.com/

March 14, 2007
Hittman
Men's 55
13 posts
It is amazing, we were talking about it last night. When you have a product that works, why change it? Makes no sense from a marketing standpoint. They had the market!! Now they have opened the door. If the guy that made this decision worked for me he would have a lot of explaining to do. The best thing Miken can do is put the MSU2 back into production immediately. They don't even have to admit the mistake........just move forward and save their market share.
March 15, 2007
OREO
Men's 60
88 posts
FORD MOTOR CO. LOSING "BILLIONS" OF DOLLARS.
HOW DO THEY SOLVE THEIR PROBLEM, THEY DISCONTINUE THE FORD TAURUS, THEIR BEST
SELLING CAR EVER. DO WE SEE SOME OF THE SAME
BRILLIANT STRATEGY FOR OUR FRIENDS A
MIKEN. PERHAPS THEY SHOULD RENAME
THE BAT,"THE MICKEY" (mouse) INSTEAD OF MIKEN.
March 16, 2007
diehard
Men's 55
245 posts
I didn't like the new Coke , don't like the new Mikens ! Like the old Coke , liked the old Mikens !
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