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Sept. 1, 2013
Fun, Healthy and Good for YouTerry Hennessy CEO
Growth is the Golden Child of our American culture.
In Wall Street, it is THE measure of success. Outside of the stock markets and business, growth is also the key yardstick of success.
In professional sports, winning teams generally attract the big crowds, more media time and large advertisers. The result? A growing bottom line for the team.
In amateur sports, growth is usually measured in participation.
Our sport of senior softball has been on a steady growth curve for more than 20 years – both in America and internationally. The result is not just financial well-being, but increased physical and mental health for senior players.
Consider that the drive to play team sports often results in players increasing exercise and healthy lifestyles so that they can continue to compete. Our team sport also provides a healthy dose of camaraderie within teams – and between teams.
First Japan in 2000 and now China in 2013 have recognized the health benefits and the governments of both countries are backing programs to increase support for senior softball. We are both proud that these countries recognize the benefits of Senior Softball and happy to help them develop their programs.
The bottom line is senior softball is not only enjoyable, it’s good for you – and that’s why ever increasing numbers of seniors are playing softball.
- Terry Hennessy, SSUSA