Hockey Firm Buys Easton Softball Division

May 1, 2014

Hockey equipment giant Bauer Performance Sports is expanding its baseball gear offerings with the $330 million purchase of Easton-Bell Sports Inc.’s baseball and softball division.

Exeter, N.H.-based Bauer, founded in Canada, said the Easton operations add a “significant counter-seasonal business” to its existing revenue stream.

Easton-Bell, which is owned by New York private-equity firm Fenway Partners LLC and Canadian pension fund Ontario Teachers’ Pension Plan, confirmed the sale and said it is also in talks with a third party for the sale of its hockey operations.

The California-based company plans to change its name to BRG Sports and focus on football and action sports.