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Feb. 1, 2012 – Terry Hennessy CEO

SACRAMENTO, CA (Feb. 20, 2012) – SportsEvents magazine named Fran Dowell, Senior Softball-USA Executive Director, one of the top 12 sports promoters in America in its latest edition.

Fran Dowell, who became the first woman to be named Executive Director in the history of the sport in 2006, was recognized for serving as “the heart of the group and for her ability to establish solid relationships.”

The magazine recognized Dowell with its Award of Excellence “for exhibiting outstanding professionalism, creativity and dedication in the sports event planning industry.”

Sacramento-based Senior Softball-USA is the largest of the 8 national softball associations offering senior softball programs. There are an estimated 16.7 million softball players over 50 in the United States. Of those players, about 30,000 compete at the national level.

“Fran Dowell began with us in 1998 as a part-time bookkeeper and greatly exceeded our expectations in every job she did,” said Terry Hennessy, Chief Executive Officer of Senior Softball-USA. “She flat out earned the position. She has become one of the best known people in the sport in America and one of the most respected.”

Said Dowell: “Customer service is a priority at Senior Softball-USA – that means caring about the managers and players we get to speak with each day,” said Dowell. “That is the underlying reasons for our growth and success.

Senior Softball-USA was founded in 1988. Today, in addition to 40 National Qualifying tournaments in the United States and Canada, Senior Softball-USA runs 20 Regional, National and World Championships, publishes the quarterly newspaper, Senior Softball News, publishes the sport’s rulebook and holds international tournaments.

For the complete SportsEvents story, click here:

For more information about senior softball, see

Senior Softball-USA
Phone: (916) 326-5303
Fax: (916) 326-5304
9823 Old Winery Place, Suite 12
Sacramento, CA 95827
Senior Softball-USA is dedicated to informing and uniting the Senior Softball Players of America and the World. Senior Softball-USA sanctions tournaments and championships, registers players, writes the rulebook, publishes Senior Softball-USA News, hosts international softball tours and promotes Senior Softball throughout the world. More than 1.5 million men and women over 40 play Senior Softball in the United States today. »SSUSA History  »Privacy policy

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