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Editorial Calendar

Senior Softball News/2016 Editorial Calendar

Senior Softball News is published quarterly and is a direct mail; subscriber based national newspaper that circulates to all 50 states and Canada.  Circulation is 28,000 and readership is 75,000.  Senior Softball News is the oldest and largest Senior Softball newspaper in America.



Emailed Every Three Weeks to Members

The Newsletter is emailed every three weeks to our members. The Newsletter recaps the TOC qualifying tournaments and Regional qualifiers as well as informs our members about current news (highlighting leagues, players, directors, etc.) and future happenings in the world of Senior Softball (tournaments, rules, international trips, etc.). The Newsletter bridges the gap between the editions of the Newspaper and keeps players informed year-round on Senior Softball news.


Spring Edition:

Advertising Space Deadline: April 11, 2016

Advertising Materials Deadline: April 15, 2016

Editorial Materials Deadline: April 7, 2016

The Spring Edition focuses on the hot competition in the Tournament of Champions in Florida, as well as the early Regional Championships (40’s Spring Worlds in Cathedral City, ISA Winter Nationals, Spring Worlds in St. George, Spring Nationals in Polk County and early qualifiers). We announce details of the 4th Pacific Rim Championships in Taiwan, with teams from Taiwan, China, Japan, South Korea, Australia and the US and continue our Investment series by national financial columnist Jack Sirard.


Summer/Fall Edition:

Advertising Space Deadline: August 26, 2016

Advertising Materials Deadline: September 2, 2016

Editorial Materials Deadline: August 26, 2016

Special Championships Edition, with a special section on the World Masters Championships in Las Vegas.  We feature the Rock ‘N Reno Challenge Cup, which is the oldest and largest of all National Qualifiers. We also feature the Tidewater Classic in Virginia Beach, Southwest Championships in Las Vegas, Atlantic Coast Championships in Virginia, Northern California State Championships in Sacramento, the inaugural ISA/SSUSA Southeast Championships in Gallatin, Texas Championships in Austin, Southern California State Championships in Perris, Northeast Championships in Syracuse, Midwest Championships in Rogers, Northwest Championships in Salem, ISA Senior World Series in Columbus, Western Nationals in Sacramento/Placer County, Eastern Nationals in Raleigh, NC, Southern Championships in Birmingham, Northern Championships in Lansing, MI and the Rocky Mountain Championships in Colorado. We will continue our Investment series by national financial columnist Jack Sirard.


Winter Edition:

Advertising Space Deadline Main News Section: December 6, 2016 / Tournament Guide: Nov. 14, 2016

Advertising Materials Deadline Main News: December 9, 2016 / Tournament Guide: Nov. 21, 2016

Editorial Materials Deadline Main News: December 6, 2016 / Tournament Guide: Nov. 21, 2016

This is one of the most popular editions of the year, featuring the results of the World Masters Championships – the largest tournament in the sport – and coverage of the Winter Nationals in Florida and the Winter Worlds in Phoenix. We will recap highlights and new rules for the annual SSUSA Convention. We will continue our Investment series by national financial columnist Jack Sirard.

This Edition also includes our most popular production of the year – the 2017 Tournament Guide! We kick off the 2017 Season with a Special Section on the 25 Premier Tournaments of Senior Softball, including articles highlighting each venue, a map of fields and hotels – and essential tournament information.


Regular Features

Regular features in Senior Softball News, include sports health news, columns on fitness and hitting, tournaments, results, letters and opinions, and the latest news and softball products.


Editorial Contact:  Terry Hennessy, Editor

916-326-5302 or

Marketing & Advertising Contact: Fran Dowell, Marketing/Advertising Director

916-326-5309 or


For a PDF copy of the Editorial Calendar CLICK HERE

Senior Softball-USA
Phone: (916) 326-5303
Fax: (916) 326-5304
2701 K Street, Suite 101A
Sacramento, CA 95816
Senior Softball-USA is dedicated to informing and uniting the Senior Softball Players of America and the World. Senior Softball-USA sanctions tournaments and championships, registers players, writes the rulebook, publishes Senior Softball-USA News, hosts international softball tours and promotes Senior Softball throughout the world. More than 1.5 million men and women over 40 play Senior Softball in the United States today. »SSUSA History  »Privacy policy

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